The market for ‘Natural’ beef is increasing at about 20% per year.

-Although the government spec for it is a bit squishy,

This is largely due to fears about Mad Cow Disease (BSE), or course.

Given the natural+organic total market share is presently 1%, the growth rate is still slow.

And as the market for ‘Natural’ is increasing, the overall beef market is actually Down from 25.1 billion pounds in 1995 to 24.6 billion pounds this year.

Although there are ~almost no laws for what it cannot contain, the USDA…